NESCAFÉ Red Mug Campaign
Client: Nestlé Bangladesh
The Challenge
Turn a promotional offer — Free Red Mug with every Nescafé jar — into an unforgettable brand moment. The task was to animate mugs that felt alive, each reflecting a real consumer personality, while staying true to global brand guidelines.
The Solution
We didn't just animate mugs — we gave them personality: The Early Riser, The Morning Rusher, The Morning Zombie, The Pre-Noon Grouch. Each character was hand-animated with unique expressions, movement style, and attitude, blending humor with brand precision.
The Result
A campaign that drove sales and sparked engagement. Recognized by the global Nescafé team for its creativity, it proved that even a simple mug can become a cultural icon when animated with heart.
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